A warm welcome to you. This is my personal homepage. Being an entrepreneur and consultant in Customer Relationship Management & Customer Data Analysis for over 25 years, I have been advising small and big companies in the usage of information technology in the marketing and customer relationship management domain. Currently, I am back to my old school love, advanced marketing analytics and big data.
Please refer to the company’s website (www.dataforensics.nl) for more information on how we use advanced technology (dimensional modeling, statistics, machine learning and artificial intelligence) to optimize marketing operations.
Please refer to the website (www.ceeskappertresearch.com) for progress on my ongoing research on the implementation of advanced information technology in marketing.
On this website I share my experiences with you and hope to inspire you to use technology to support human relationships and organizational innovation.
CEESKAPPERT.COM 