Here you find the some papers I have written on CRM, service managament, product development, brand advertising and neural network modelling. Thanking my co-authors for embarking on some nice writing adventures indeed.
Scientific papers.
Kappert C, Bloemink R, Hoekstra C, The Use of Information Technology to Support Relationship Management – Strategic, Organizational, and Technological Issues, IMP Conference, Dublin, 2-4 september 1999.
Kappert C, Omta O, Engelen J van, IMP Conference, The Application of Datawarehousing to Service Development, IAMOT Conference, Cairo, 1999.
Kappert C, Omta O, Neural Networks and Business Modelling – An Application of Neural Modelling Techniques to Prospect Profiling in the Telecommunications Industry, HICCS, Hawaii, 1997.
Franzen G, Kappert C, Schuring RJ, Goessens C, Hoogerbrugge M, Voge; M, Brands & Advertising: How advertising effectiveness influences brand equity, NTC Publications
Professional Papers (in dutch).
Kappert, C, De Marketing Analyse Kubus – een concept als brug tussen gebruikers en ontwikkelaars van informatietechologie in kennisgedreven marketingprocessen, Tijdschrift voor Marketing, November 1999.
Kappert, C, High Tech and High Touch – De toekomstige relatie tussen marketing en informatietechnologie, CustomerBase Jaarboek, 1998.
Kappert. C, Living in Wonderland – De Geest in de Machine – Een essay over de geconstrueerde realiteit van de informatietechnologie in marketing, CustomerBase Jaarboek, 2000.
Working Papers.
Kappert, C and Lodders, H, And now for something completely different – closing the loop of customer interaction in the era of permission based marketing and social networks, Februari 2010.
Presentations and checklists.
Kappert, C and Lodders, H, Donateur relaties op hoog niveau – Hoe blijf je als fondsenwerver relevant in een dynamische wereld.
Kappert, C and Monté, Michiel, Customer Engagement in het tijdperk van big data, social media en content marketing
Kappert, C (MindMatters), De CRM Checklist.
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